Discovering the secrets of a master craftsman

“If you ask a mother which child she prefers, I am sure she will not respond. But I can say that for personal feeling it is Dior Amour.” Parfums Christian Dior’s François Demachy on passion, perfumes and his favourite Dior scent.

Read More

Red hot but 18 degrees below

“How was your day?” Michael asked me. “Great,” I joked, “I found out the secret recipe.” “That’s good,” he replied. “So now we have to kill you.”

Read More

High times at Happō-en as IQOS changes everything

Here was PMI CEO André Calantzopoulos cast in an almost messianic role, treating an audience of influencers, journalists, business partners and company executives to a catwalk-style reveal of the new IQOS product lines. Versace, Dior, Chanel, Apple, eat your hearts out.

Read More