High times at Happō-en as IQOS changes everything

Here was PMI CEO André Calantzopoulos cast in an almost messianic role, treating an audience of influencers, journalists, business partners and company executives to a catwalk-style reveal of the new IQOS product lines. Versace, Dior, Chanel, Apple, eat your hearts out.

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How Benny Klepach turned 3Sixty

The new identity had been kept under stricter security than goods in the DFASS bond. Many guests arriving at last night’s function were openly speculating that the subject must be a corporate acquisition – or even a sale to another party.

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