The most important marketing tool in the armoury of any physical store is the shop window. Be creative and colourful and blend art, design and fashion, and you’ll stop people in their tracks. Be drab, grey and lifeless, and they’ll walk on by. Amid increasing pressure from e-commerce, those messages have never been as important.
Tomorrow (28 June) promises to be one of the truly engaging days in our history in more senses than one.
For any forward-looking airport company, taking the best of the city or region it represents and translating it faithfully to its own travel environment is both aspiration and challenge. And not that many airports get it right. Some add touches of local flavour in the shopping or food offer but little in the way of