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Where there was DFS there is Duty Zero (China Duty Free Group and Lagardère Travel Retail). Where there was DFS there is Beauty & You (The Shilla Duty Free). Where there was DFS there is Heinemann.
Welcome to the new-look retail offer at Hong Kong International Airport (HKIA), where all three new anchor store concessionaires are getting bedded in. As the signs say, the real Duty Zero offer won’t take shape till later in the year but already there are promising hints of what is to come. Expect a great Chinese spirits and tobacco offer in particular, an ultra-aggressive retail pricing policy and a big push behind fine wine.
Heinemann will bring colour, zest and vibrancy to the confectionery offer, which will certainly benefit from having its own dedicated concession status.
The Shilla Duty Free has big plans too. It’s incredible to think that this long-time mono-market giant now dominates beauty retailing at three key Asian hubs: HKIA, Changi and Incheon International. How will they differentiate their approach by location? Can they make the numbers work (the same question applies to the other retailers)?
These are early days for the new travel retail triumvirate. Watching what they do on this collective grand stage promises to be one of the most interesting travel retail stories of the year.