Translated from the Arabic, ‘Al Nassma’ means ‘the refreshing breeze from the desert’. Today the UAE company that bears the same name wants to blow a wind of change through the premium chocolate category – with the aid of its 3,000-strong herd of camels. A visit to Al Nassma’s premises is an eye-opening experience for the
Miscellaneous
Middle East musing as Dubai delivers the goods
I’m 40,000 feet above the Black Sea close to the Bulgarian coastal city of Burgas, some three hours from London on the way back from Dubai. Outside it’s 63 degrees Celsius below, roughly the temperature in Dubai today when I left. Ok, ok I exaggerate… but in the 20 years I have been visiting the Emirate,