Florrie rocks the house at Nina L’Elixir launch

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Puig and Nina Ricci put on a show – literally – in London last week, at the launch of the new feminine fragrance, Nina L’Elixir. The scent, which will begin rolling out in travel retail in September, is an edp interpretation of the original Nina edt, launched in 2006. The fragrance face is 21-year-old British singer, songwriter and drummer Florrie Arnold.

Florrie_band_singing

The advertising campaign for the fragrance is an innovative collaboration between Florrie and Nina Ricci. “We are launching a new communication concept with a 360° approach,” explained Nina Ricci Brand Director Margerie Barbès Petit. “This represents a new type of advertising in our industry.”

In the 30-second TV advertising film – directed by Nez, who has also worked with Lily Allen, Mika and Paulo Nutini – Florrie will sing her interpretation of Blondie’s “Sunday Girl”.

In addition to the fragrance advertising, Nina Ricci will produce a music video of the full Sunday Girl pop cover to help support Florrie’s career, which will be released at the same time as Nina L’Elixir.

It’s a clever tie-in that is sure to bring valuable exposure to all parties. Florrie rocked the house at the Sunbeam Studios last week, winning over an army of journo fans. Our fave Florrie track to date? “She Always Gets What She Wants”. For more information check out www.florrie.com

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