Korean Air has done it again. The world’s most successful – and arguably most innovative – inflight retailer has now stretched the boundaries of online retailing. Its new-look website, CyberShyShop.com(http://www.cyberskyshop.com/english/index.aspx) is one of the best examples we have seen of travel retail embracing the online opportunity. In fact until now there have been precious few embraces.
Up close and personal in travel retail