Korean Air has produced some stunning limited-edition covers for its SkyShop inflight duty free magazine down the years but I am not sure it has ever topped its latest effort. The July edition from the world’s most successful inflight retailer is bound in a padlocked case, the keys to which reside in a small SK-II
For the first time ever, Korean Air’s latest collectors’ edition version of its onboard duty free magazine SkyShop has The Moodie Report puzzled. Well The Moodie Report Publisher anyway… As regular readers will know, Korean Air Managing Vice President Catering & Inflight Sales Business Division Heather Cho likes to pull off a few surprises with
Korean Air has done it again. The world’s most successful – and arguably most innovative – inflight retailer has now stretched the boundaries of online retailing. Its new-look website, CyberShyShop.com(http://www.cyberskyshop.com/english/index.aspx) is one of the best examples we have seen of travel retail embracing the online opportunity. In fact until now there have been precious few embraces.