Promoting partnership, not beauty contests

Today’s announcement by Zürich Airport that it has extended the contract terms of its key commercial partners is highly significant, not just in contractual terms but also because of the way it was articulated. The airport’s Chief Commercial Officer Peter Eriksson (below) has quietly emerged as one of the most influential figures within the international

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A taste for the finer things in life (and Switzerland)

Another day, another early start. Another visit to my second home, London Heathrow Airport. I’m on my way to Zürich, Switzerland to see a much talked-about ‘Trinity’-style ‘Taste of Switzerland’ promotion involving airport, brands and retailer. Cursed with a head cold that half of the delegates to the Cannes show seem to have returned with, London’s

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