Is this the most productive airport retail space in the world by sales per square metre?
Before travelling to Muscat this week for the inauguration of the new airport terminal and Muscat Duty Free stores, I mentioned to a few people that my next trip was to Oman. Even those who knew a little about this Gulf state struggled to conjure up an image of the country and its place in
The most important marketing tool in the armoury of any physical store is the shop window. Be creative and colourful and blend art, design and fashion, and you’ll stop people in their tracks. Be drab, grey and lifeless, and they’ll walk on by. Amid increasing pressure from e-commerce, those messages have never been as important.
Those who work with me know that a) I am a fan of the Mr. Men series and characters (created by English author Roger Hargreaves) and b) that I am capable of adopting several of their personas.
In 1958, Aldo Vastapane created the first duty free shop at Brussels Airport Company; a humble incarnation of a retail concept that only existed at Shannon Airport in Ireland. What a beautiful image, so evocative of an age gone by.
After an horrendous couple of days. it’s time to split. As in get the hell out of the UK and as in fly to Split.
“The last time you dashed for a bagel and a coffee before making your flight… did you give any thought to what goes into the feeding and watering, potentially, of 100,000 people on a given day?”
This challenge introduces the importance of reading for enjoyment, a welcome initiative in an age where children increasingly have a superglue-like bond with their games devices.
What does the message say? That the product, a Johnnie Walker Black Label variant, is exclusive. To both country and to retailer. No clumsy ‘travel retail exclusive’, just EXCLUSIVE.
From Hamad to Hepburn. Add a small food & beverage offer, play Moon River to passengers, ask them to close their eyes and they could be on Fifth Avenue standing alongside Audrey herself…
This is a destination merchandise offer that truly does justice to the wonderful products that the great nation of Greece, replete with such a bountiful breadbasket, produces.
Perhaps Booba’s Exclamation (Coty) of Insolence (by Guerlain) contradicted Kaaris’s claim that he was The One (Dolce & Gabbana)?
Beloved passengers. Not a bad addition to airport parlance is it? Especially when accompanied by what I call a truly cool airport initiative.