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Now this is what you call elevating the airport experience.
Welcome to Intervals, a brilliant, just-opened concept from Plaza Premium Group located 28 metres above the ground on Hong Kong International Airport’s (HKIA) spectacular new Sky Bridge.
This just may be the coolest setting for any cocktail bar in the airport world, where guests can enjoy an equally cool food & drinks programme while taking in magnificent panoramic views of the airfield and Lantau beyond.
I had the great pleasure of visiting Intervals this week along with The Moodie Davitt Report Associate Director, Events, Vincci Chung.
There I chatted to Plaza Premium Group’s dynamic Director of Global Brands and Transformation Mei Mei Song, daughter of company founder Song Hoi-see, and PR & Corporate Communications (Global) Manager Whitney Fung and learned about the ambition that underpins this remarkable addition to the great Hong Kong gateway. You can read my full report on our main website coming soon.
I not only loved the concept and the execution but also the name.
Intervals was inspired by the notion that the time of day becomes fluid while travelling, particularly through an airport. Key actions and decisions are measured in time intervals. Think about it. They are, right? How long did it take you to clear check-in? Security? How long to your gate? Or before boarding? How much time do you have to shop, to dine? Or in my case to write that last-minute Blog on ‘the website that never sleeps’?
The bar offers flights of cocktails to suit whatever interval of time the guest can spare, from just 15 minutes through to 45. The flights are groups of miniature drinks inspired by the passing of time. Each cocktail selection features a different time-themed tagline (e.g. dusk till dawn) with the drinks based on an eclectic mix of craft spirits from around the world to reflect the innate global diversity of an airport.
So next time you’re flying out of Hong Kong International, make sure you visit this delight of the airport world. All you have to do is build in time.