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Martin Moodie is the Founder & Chairman of The Moodie Report.
Latest posts by Martin Moodie (see all)
- Discovering a fresh philosophy in Shenzhen and talking Trinity in Ho Chi Minh City - April 24, 2024
- How I overcame Severe Tire Damage to become the oldest influencer in town - April 20, 2024
- Free as a (Kiwi) bird and flying high in Haikou - April 13, 2024
Promotions don’t have to be complex to be effective. Nor does communication. I love the way Dufry Cambodia sets about everything it does and this image only confirms my opinion.
What does the message say? That the product, a Johnnie Walker Black Label variant, is exclusive. To both country and to retailer. No clumsy ‘travel retail exclusive’ (what does ‘retail’ mean to your average traveller, you mean shopping right?), just EXCLUSIVE, writ large.
Beautifully turned out sales staff, warm smiles, simple clean merchandising. And a clear message. No more need be said.