Latest posts by Martin Moodie (see all)
- How generations four and five are flourishing at Heinemann - April 17, 2019
- Groundhog Day in Geneva for travel retail’s Punxsutawney Phil - April 11, 2019
- Bringing it all back home post-Orlando - March 31, 2019
Promotions don’t have to be complex to be effective. Nor does communication. I love the way Dufry Cambodia sets about everything it does and this image only confirms my opinion.
What does the message say? That the product, a Johnnie Walker Black Label variant, is exclusive. To both country and to retailer. No clumsy ‘travel retail exclusive’ (what does ‘retail’ mean to your average traveller, you mean shopping right?), just EXCLUSIVE, writ large.
Beautifully turned out sales staff, warm smiles, simple clean merchandising. And a clear message. No more need be said.