Latest posts by Martin Moodie (see all)
- Dubai Duty Free serves up a winner - February 17, 2019
- Move over Dubai International. Welcome DXB - February 14, 2019
- From Cannabis oil to customised watches to four-letter words: Welcome to a brave Nous world - February 13, 2019
Promotions don’t have to be complex to be effective. Nor does communication. I love the way Dufry Cambodia sets about everything it does and this image only confirms my opinion.
What does the message say? That the product, a Johnnie Walker Black Label variant, is exclusive. To both country and to retailer. No clumsy ‘travel retail exclusive’ (what does ‘retail’ mean to your average traveller, you mean shopping right?), just EXCLUSIVE, writ large.
Beautifully turned out sales staff, warm smiles, simple clean merchandising. And a clear message. No more need be said.