Latest posts by Martin Moodie (see all)
- International Duty Free: 60 years young - September 25, 2018
- In defence of Frontier and DFNI - September 19, 2018
- Laughter and sweet transgression in Croatia & Bosnia and Herzegovina - September 17, 2018
Promotions don’t have to be complex to be effective. Nor does communication. I love the way Dufry Cambodia sets about everything it does and this image only confirms my opinion.
What does the message say? That the product, a Johnnie Walker Black Label variant, is exclusive. To both country and to retailer. No clumsy ‘travel retail exclusive’ (what does ‘retail’ mean to your average traveller, you mean shopping right?), just EXCLUSIVE, writ large.
Beautifully turned out sales staff, warm smiles, simple clean merchandising. And a clear message. No more need be said.