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Martin Moodie is the Founder & Chairman of The Moodie Report.
Latest posts by Martin Moodie (see all)
- An Ospree takes flight amid some InDelhible memories - March 24, 2024
- Saying Namaste to Noida and getting ready for APTRA India - March 19, 2024
- How Sun-Robot provides foodie fusion in Phuket - March 17, 2024
Promotions don’t have to be complex to be effective. Nor does communication. I love the way Dufry Cambodia sets about everything it does and this image only confirms my opinion.
What does the message say? That the product, a Johnnie Walker Black Label variant, is exclusive. To both country and to retailer. No clumsy ‘travel retail exclusive’ (what does ‘retail’ mean to your average traveller, you mean shopping right?), just EXCLUSIVE, writ large.
Beautifully turned out sales staff, warm smiles, simple clean merchandising. And a clear message. No more need be said.