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Type in ‘Paul Smith mini’ to Google and you’ll get 72,600,000 results. Maybe after this Blog 72,600,001.
To clarify from the outset, we’re not talking very short skirts here. The English fashion designer memorably collaborated with the famous British car brand Mini (then owned by Rover) in the 1990s, Smith coming up with two limited-edition models that quickly assumed iconic status.
The first was a discreet blue, derived from the colour of one of Smith’s own shirts. The second was anything but discreet, as you can see from the picture below.
It’s currently on display at the Royal Automobile Club in Pall Mall, London, where I (like I suspect many others) fell in love with it at first sight.
Regular readers of this Blog will know that I have a penchant for Paul Smith socks (as seen below), always buying them at the retailer’s quite wonderful stores at Heathrow Airport (also pictured below).
I reckon if Mini’s owners (nowadays, German manufacturer BMW) and Mr Smith got together with the Heathrow Airport retail team, they could sell just about as many of these as they could produce. Or what about a Dubai Duty Free-like raffle for a single car? Or a ‘How many pairs of Paul Smith socks can you fit in a Paul Smith Mini competition’?
Imagine this combination of great British brands in a great British airport. I’d buy a ticket; hell I’d even buy the car – with a pair of Paul Smith socks as a GWP of course.
[Funnily enough I have two pairs of these particular Paul Smith socks]
Great post and Heathrow should definately do those promotions.