Answering the age-old question

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Martin Moodie
Martin Moodie is the Founder & Chairman of The Moodie Report.


“I can’t tell you I can turn a 90-year old woman into a 30-year old woman today, but that doesn’t mean we aren’t trying or that it might never happen. It’s still a goal that we won’t give up on.”

The words are those of Dr Dan Yarosh, the impressively titled Senior Vice President, Research & Development, Basic Science Research, at The Estée Lauder Companies.

Dr Yarosh joined the US beauty group in 2008, and is charged with applying his expertise in molecular biology and DNA repair to create further innovative skincare technologies.

Dr Yarosh already does some great work. But can you imagine the surge in footfall into duty free stores if he could only deliver on his aspiration?

Can you imagine how many young suitors rich 90-year-olds would attract? In fact they would become the most desirable women on the planet.  All that wisdom, all those pensions! And the ability to turn into 30 year-olds for the wedding night.

Make no mistake – if travel retail could secure the exclusive rights to the 90/30 line, the channel’s troubles would be over, forever.

So keep up the good work Dr Yarosh.  Travel retail needs you. I shall monitor your progess closely. But first I’m off to look for a woman. There’s only one criteria. She has to be old enough to be my grandmother.

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