Latest posts by Martin Moodie (see all)
- Discovering the lure of luxury at Hong Kong Airport and with Le Clos at DXB - November 25, 2022
- Nearing the end of my year of the RAT - November 21, 2022
- Q-rating a sense of wonder in Qatar - November 12, 2022
The Moodie Blog receives a lot of Christmas cards – the traditional type and the modern digital version known as e-cards. Many try to integrate a festive season message with corporate branding, with varying success.
We particularly liked this one though from The Nuance Group.
In it, Father Christmas is delivering his presents in true duty free style – on an airport shopping trolley. And note the branding of the gifts – Nuance’s various retail logos and identities from around the world – there’s SYD from Sydney, F1RST Tax and Duty Free from elsewhere in Australia, Duty Free Paradise from Switzerland, Nuance Watson from Hong Kong and Singapore and the maple leaf logo of the retailer’s Canadian operations.
But who is that dressed up as Father Christmas? Is it President and CEO Roberto Graziani? Executive Vice-President, Strategy & Business Development Ivo Favotto? CEO Retail Services & Distribution Carlo Bernasconi perhaps? It could be European CEO Jean-Paul Bonnel? Or maybe, just maybe it is North America CEO Dick Rendek?
Answers on a (E-) postcard please.