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Royalty were there; some of the biggest names in French and European cinema were there. There were fireworks aplenty and the grand old Hôtel de Paris was lit up spectacularly in the night with brand imagery. The folks at Martell sure know how to throw a party.
The occasion, as previewed in an earlier Blog, was Martell Cordon Bleu’s 100th birthday celebrations on Thursday evening.
The paparazzi were out in force as royalty arrived – H.S.H. Prince Albert, H.S.H. Princess Charlène and H.R.H. the Princess of Hanover, accompanied by actress Juliette Binoche, dancer and choreographer Jean-Christophe Maillot, actress Li Bingbing, pianist Zhao Yin Yin, actress Chen Shu and Chinese supermodel Whang Haizhen.
To mark the occasion Martell has designed a limited-edition bottle dedicated to an ‘eternal discovery since 1912’ (the theme of the Gala Dinner).
A sumptuous meal was accompanied (only) by various expressions of Martell Cognac – Borderies selected by Martell Cellar Master, Benoit Fil from 1982, 1988 and 2000, and of course the Cognac that brings all those components together, Cordon Bleu.
It was at the very same Hôtel de Paris that Edouard Martell launched Cordon Bleu precisely 100 years ago. What a coming home this was.
[Guests enjoyed a sumptuous dinner, accompanied by Martell, Martell and more Martell]
[Patricia Wang of Everrich Duty Free, Thibault de Poutier of Pernod Ricard Travel Retail and Gary Chau of Tasa Meng]
[Ian Williams of Pernod Ricard; Sabine Fagan of Aelia; Charles Raciti and John Smailes of Pernod Ricard; Ambroise Fondeur of Aelia]
[Ian Williams of Pernod Ricard; Martin Moodie; Charles Raciti of Pernod Ricard; Nicole Mezzasalma of DFNI; John Smailes of Pernod Ricard; David Davies of Frontier]
[And the evening’s star guest… Martell Cordon Bleu]