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A lot of children will be smiling as a result of a great initiative by footwear brand Crocs at TFWA World Exhibition.
The company decided to mark its presence in Cannes (at the Majestic Hotel – it hopes to secure an official stand next year) by raising funds for cleft charity The Smile Train.
Crocs offered visitors the chance to win two complete sets of the company’s shoes, apparel and accessories via a prize draw.
Business cards could be entered into the draw in exchange for a minimum 5 Euro donation to The Smile Train, while further tickets were offered at Travel Retail Business’ popular ‘Blues Night’ on Wednesday evening where Crocs was one of the sponsors.
The prize winners were drawn at a Crocs cocktail party on Thursday evening, where Travel Retail Manager Nico Veenendaal (above) announced not only that 2,000 Euros had been raised (enough to fund 13 life-transforming cleft operations) but that the company was donating 1,000 pairs of Crocs shoes to The Smile Train for use in one or more of its funded hospitals.
The Moodie Report was delighted to conduct the prize draw and to speak on behalf of The Smile Train in accepting the donation.
“Children helped by The Smile Train suffer not only from the indignity and pain of clefts but from the double whammy of coming from impoverished families – Nico’s and Crocs’ initiative will put an extra special smile on a lot of faces,” I said during an informal thank you.
FOOTNOTE: Who says there is rivalry between travel retail media titles? For who else did I draw out of the bowl (below) to win the Crocs women’s outfit but veteran DFNI Publisher Amanda Felix – who has been with the publication since it was founded in 1987.