Gebr Heinemann – Hugo Boss Cup raises 15,000 Euros for The Smile Train

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Martin Moodie
Martin Moodie is the Founder & Chairman of The Moodie Report.

The weather was glorious, the hospitality superb, the golf hugely enjoyable. But the real winners of the 2008 Gebr Heinemann – Hugo Boss Cup today in Cannes were children in emerging countries who suffer from cleft lips and palates.

Each player was asked to make a donation to The Smile Train – the world’s leading cleft charity. Gebr Heinemann then added a top-up amount to bring the sum raised to 15,000 Euros, enough to fund operations on around 80 children, whose families otherwise could not afford the surgery.

In the 22nd year of the traditional golf tournament – a period in which Gebr Heinemann has always been a sole or co-sponsor – industry legend Harry Diehl announced that this would be his last year organising the event. Underlining the immense respect in which this finest of men is held, he received a prolonged standing ovation (twice) from the audience.

[Pictured: Harry Diehl being affectionately thanked by Gebr Heinemann Director of the Board Christophe Neusser]

Earlier in the day Harry welcomed players to this year’s tournament, noting the brilliant weather conditions. “A few days ago Cannes was on a weather alert,” he said. “It was set to be stormy, rainy and miserable. Today it’s beautiful – that’s specially arranged by Gebr Heinemann and Hugo Boss.”

And perhaps by the real Diehl – Harry Diehl.


Martin Moodie (centre) accepts a cheque for 15,000 Euros on behalf of The Smile Train from Claus (left) and Gunnar Heinemann.

Glorious weather and breathtaking scenery greeted golfers at the 2008 Gebr Heinemann – Hugo Boss Cup.

Top industry retailers Mark Riches (left) and Colm McLoughlin relax while crossing the river that splices the beautiful Cannes Mandelieu course.

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