Good taste in every sense

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Martin Moodie
Martin Moodie is the Founder & Chairman of The Moodie Report.

One of my favourite stories of 2010 to date is Airport Authority Hong Kong’s superb ‘Tasting Hong Kong’ community art campaign at Hong Kong International Airport – in my view a classic example of how airports can (and should) contribute to their local communities and cultures.

Tasting Hong Kong showcases visual artworks from ten local talents. Each collaborated on the project to present their innovative ideas on local Hong Kong ‘taste’ through different mediums, including painting, sculpture, multi-media and photography.

The interpretations were diverse, often thrilling and never less than fun. I particularly liked Margaret Chu’s ‘Pieces Together – A Collective Fondness for Each Other’ (below).

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Inspired by the cheese cake served at the airport’s upstairs café, it depicts a rat and a cheese block and is designed to be an analogy for friendship. It’s impactful, quirky and guaranteed to engage consumers in their droves.

Hong Kong International Airport and its concessionaires regularly conduct great consumer campaigns. This is arguably the most tasteful yet, in every sense of the word.

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