How Adda plans to unite the seven continents

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Martin Moodie
Martin Moodie is the Founder & Chairman of The Moodie Report.


In an industry full of human dynamos, I doubt any are quite as supercharged as my lunchtime companion of today, Adda Rodríguez.

Till last month, Adda was Area Manager South America for Heinemann Americas, a position she took on after a highly successful stint with the outstanding Miami-based fragrances & cosmetics distributor Essence Corp as Area Manager South America. Before that she ran her own company, Arzy Style accessories, one of the most innovative independent players in Latin American travel retail.

Now Adda is returning to her entrepreneurial roots, having founded a new company called The 7c Group. We’ll bring you full details later this month but in Adda’s own words, 7c (it stands for Seven Continents) is all about “connecting people”, principally (though not exclusively) in the Latin America she knows and loves.

Adda [e-mail:] will be based in Paris and plans to help brands around the world navigate the intricacies and complexities of entering the diverse Latin American travel retail markets. I can think of few people more up to the task. Adda is a ‘people connector’ extraordinaire, a human cannonball of ebullience: kind, generous, driven, respected and capable.

Watch this space. The woman who put the style in Arzy is about to unite the seven continents.

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