There is so very much to like about Changi Airport and so little – if anything – to dislike.
Ask just about any regular globetrotting traveller and Changi will feature high, often top, in their favourite airport rankings. I am no different. Changi offers a quality that is almost a contradiction of terms with most world airports. Serenity.
Is Changi the world’s most user-friendly airport? You would be hard-pressed to find one to rival it.
I have enjoyed Changi’s ambience, efficiency and services many times down the years and in my view it has added a new, experiential dimension since the pandemic as, I hope, these images and videos from my just completed visit reveal. ✈
I have to start with these shots of the majestic Louis Vuitton store in Terminal 3. All those LV trunks you see are digitally produced, constantly revolving on the store’s façade as the short video clip below reveals {All photos: Martin Moodie}, I love this picture of mother and daughter entering the store, the little girl’s eyes wide open no doubt at the world she is enteringFrom luxury fashion to luxury coffee. The Bacha Coffee store in Terminal 3 ranks in my mind as one of the world’s greatest airport shopping experiences
Is there any store ceiling more wondrous in the travel retail universe?The service ritual is that you would expect of a luxury leathergoods brand
If Hermès was a coffee brand it would be Bacha. And if there was a croissant heaven, I promise you a Bacha raspberry and cinnamon croissant would be served at the gates.
And just to underline my view expressed above, as I walked past the T3 Hermès boutique I noticed a shopper about to make a luxury purchase. Look closely at those shopping bags by his side at what he bought earlier.It’s always nice to see up close and personal a promotion we have previously written about. Luxury house Bulgari has partnered with The Shilla Duty Free Singapore to unveil this compelling high-profile activation at Changi T3. The Changi 1st pop-up debuts the Bulgari Allegra Art of Living collection, extending the Allegra fragrance range with scented candles and bath & body products. Changi is as much about its people as its products. Above I meet Hailey from the Changi Shopping Concierge team, a walking talking fund of knowledge about the Changi offers and a shining example of fine, personalised customer service.Meet Eunice, Brand Ambassador for the Penfolds team, another frontliner doing an outstanding job in promoting the brand proposition. Eunice really knows her wines too.
My well-travelled old friend Mr. Bones loves Singapore tooI am impressed by the way Changi Airport Group offers local brands an accessibly priced way to test the airport retail environment. This is a pop-up from Mr. Bucket, a young Singaporean company that aims to revitalise the Asian chocolate industry and to educate customers about the bean-to-bar chocolate-making process, building a following that is both mindful and responsible.Product samplings had plenty of passengers stopping by to tasteAnd in my case to buy. Delicious.Of course it was not my only purchaseAnother encounter with a brand story we covered (via our Cannes/Trinity Forum magazine cover story), the new SK-II LXP seriesClick on the image to read The Moodie Davitt Magazine featuring the SK-II LXP series story
Time to close out my trip at Singapore Airline’s superb Silverkris LoungeWhere shopping as well as hospitality and relaxation are on offer
There are so many visually dramatic examples across the entire Changi estate. An Instagramable moment at every turn.
And of course (above and below) there are many outstanding anchor duty-free stores
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