La Prairie blends luxury and art to bring Eyes in Focus

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Martin Moodie
Martin Moodie is the Founder & Chairman of The Moodie Report.

The early morning view from my room at The Dolder Grand is an elixir for the spirit. This stately hotel is just minutes away from the centre of Zürich but could be in another universe. From my window I have a gorgeous panoramic view over the Adlisberge forest and Lake Zürich beyond.

I’m here in Switzerland as the exclusive travel retail journalist to cover a landmark event being hosted by luxury skincare house La Prairie. It’s themed Eyes in Focus and it’s about art as much as it is about La Prairie products. In fact the two worlds converge as La Prairie opens an art exhibition exploring the “beauty, mystery and enduring timelessness of the gaze”.

Sounds intriguing? It is. La Prairie has selected three rising women stars from the Swiss photography world to give creative expression to “the female gaze”. The resultant photographic installations are collectively titled Eyes in Focus and will be unveiled today at Art Basel. While there, I’ll have the opportunity to visit the Picasso and Rudolf Stingel exhibitions before meeting the three young photographers – Daniela Droz, Namsa Leuba and Senta Simond – at the La Prairie Pavilion within Art Basel.

The link between luxury skincare and art is designed to reflect La Prairie’s latest breakthrough innovation, Skin Caviar Eye Lift. More of that in a subsequent Blog as I join La Prairie (and journalists, bloggers and KOLs from all over the world) in celebrating “the gaze reawakened” and Eyes in Focus.

But before I do, I will let my own eyes gaze, focus and even feast on the magnificence of the surrounds here in Zürich.

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