Making a difference at MIS-HIT


The annual Moodie International Superstars Honorary Invitation Tournament – affectionately known as The MIS-HIT – isn’t only notable for the wide variety of golf swing on show among the players. It’s also remarkable for the depth of generosity and humanity among the people that play in it.

After this year’s event, played in glorious sunshine at the Old Course at Cannes Mandelieu, the assembled players collected a grand total of €2,200 in cash in a matter of minutes, with the monies to be donated a terrific cause: The Royal Marsden Hospital, the UK’s leading cancer care centre. It is also the location where The Moodie Report Founder & Chairman Martin Moodie has been receiving treatment recently.

The MIS-HIT drive was just one of a series of fund-raising activities during Cannes week. The annual WiT (Women in Travel) meeting raised over €18,600 for Hand in Hand for Haiti at a special auction, having set a target of €15,000 at the beginning of the week.

In other moves, Imperial Tobacco raised over €10,000 on its stand for the Pakistan Flood Appeal, while Bacardi also made a significant donation to The Lotus Flower Trust.

These activities, and others that took place besides, underline the generosity of spirit that regularly manifests itself through the people in this industry – and in which we should take considerable pride.

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