Memories are made of this

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Martin Moodie
Martin Moodie is the Founder & Chairman of The Moodie Report.

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Changi Airport Terminal 1 may be in for a major makeover, but the existing facility is still pretty impressive by world standards.

I made a fleeting visit through T1 recently. Yes it’s looking a little dated but it’s still ultra-efficient and there’s no doubting the diversity and richness of the shopping (especially) and food & beverage offer.

 T1 opened in 1981 and Changi Airport Group has unveiled some nostalgic advertising (below) to showcase the impending changes, due to be completed in 2012.

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Judging by what the group achieved at the new Terminal 3, we could be in for something very special. In the meantime, let’s indulge in a touch of nostalgia with the photos below.

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I love this picture that I snapped just outside the always excellent Nuance-Watson (Singapore) perfumes & cosmetics store. It encapsulates the way Changi manages to integrate commerce with a sense of the tropics (much more so, of course, in the new Terminal 3).

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I like the sense of traveller solitude as this man gazes in at the DFS liquor & tobacco store, across Changi’s terminals arguably the world’s finest exponent in the sector.

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Changi and its retailers do high profile promotions better than most. And they don’t get much more high profile than this great collaboration between Diageo Global Travel & Middle East and DFS for Johnnie Walker Blue Label in the main concourse.

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Another example of Changi Airport thinking big. Having created the first Changi millionaire in January 2011, the airport company and Visa brought back the ‘Be a Changi Millionaire’ draw for a second time in April, with another millionaire to be named in January 2012. The first campaign received an astonishing 830,000 entries – an all-time participation record for retail promotions at Changi Airport.

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This store is called So Chocolate, appropriately as in my view it is so good.

It’s run by LS Travel Retail ASPAC. As you can see, the 307sq m store features bright, vivid colours and very strong brand personalisation. Above you can see Kraft’s next-generation merchandising units: a life-size, interactive Toblerone cable car, while below M&M’s, Ferrero’s Kinder and Chupa Chups come vividly to life.

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Madame Butterfly is a concept that does well at Changi. Every time I look in it’s busy. That’s due to an interesting product range, clean merchandising and plenty of space to shop.

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I regularly ruin my appetite on the flight by indulging in some gorgeous, gooey meat products at Bee Cheng Hiang. Its most well known product is bakkwa (smoked and roasted strips of pork with a consistency similar to jerky). Get your teeth into some next time you’re through Changi.

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I love the mix of retail at Changi. Yes you can find all the big international brands (below) but you also encounter (above) national and regional concepts and retailers.

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Born 1981 and still going strong. Changi Airport Terminal 1 has aged gracefully. Now look out for an exciting facelift in 2012.

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