Moving forward in Málaga

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Martin Moodie
Martin Moodie is the Founder & Chairman of The Moodie Report.

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Málaga Pablo Ruiz Picasso Airport’s Terminal 3, which opened in 2010, is set for an ambitious makeover of its commercial offer. But I have to say that what’s already there is very good.

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The main Aldeasa (World Duty Free Group) duty free and travel retail store (above) was absolutely buzzing as I took a  flight to London earlier this week. It’s big, bright and vibrant, with lots of cohesion for such a large store and the real feel of a tourists’ marketplace. There’s activity and promotions aplenty and nice sight lines and aisle space to aid the shopper.

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Having retained the concession, World Duty Free Group plans to increase space to around 2,600sq m, which should drive revenues of around €68 million a year by 2014, compared to €52 million last year, according to airport authority AENA.

AENA will also split the existing central commercial square into two blocks, providing fresh commercial opportunities across both retail and food & beverage. By the time work is completed early in 2014, total commercial space will have increased by +21% to 12,849sq m. Duty free space will expand by +11%, other retail by +30% and F&B by +23%.

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A new-look VIP lounge across 2,600sq m will also be a key feature, incorporating services such as retail, luxury F&B and beauty treatments.  Hopefully it will offer more than the currently deeply insulting 15 minutes of free wi-fi.

That quibble aside, Málaga Airport strikes me as a place where the consumer offer has been carefully thought out with the tourist-dominated demographic in mind, and very well executed. The next stage of development promises much.

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