Latest posts by Martin Moodie (see all)
- Around the world in 80 (or so) days - May 15, 2022
- Cannes on steroids and gobsmacked in an airport wonderland - May 11, 2022
- A sneak preview of a new wonder of the world - May 10, 2022
How often has the travel retail industry attempted to sel the unsellable? Probably too often for comfort. So maybe we could all learn something from a smash hit new television series in Australia called The Gruen Transfer.
The programme features a section that is indeed dedicated to selling the unsellable. And local sources tell us that the ratings are going through the roof. Each week the producers invite two advertising agencies to compete against one another in selling an impossible notion.
With some relevance to our sector, The Moodie Blog notes that subjects to date have included ‘Make the humble plastic bag fashionable again’; and ‘Showing Baghdad as a holiday hotspot’.
But hey, what’s this from the latest episode? How to convince the Australian public that it’s a good idea to invade New Zealand?!!
You heard it here first. And now you can see it – simply click on the link below to see how The Moodie Report Publisher’s fine and humble nation is under threat from those barbarians at the Tasman gate.
What next? Perhaps a commercial arguing that the confiscation of LAGs is fair to the consumer and not a political and bureaucratic nonsense? Watch this space…