Latest posts by Martin Moodie (see all)
- Discovering the lure of luxury at Hong Kong Airport and with Le Clos at DXB - November 25, 2022
- Nearing the end of my year of the RAT - November 21, 2022
- Q-rating a sense of wonder in Qatar - November 12, 2022
How often has the travel retail industry attempted to sel the unsellable? Probably too often for comfort. So maybe we could all learn something from a smash hit new television series in Australia called The Gruen Transfer.
The programme features a section that is indeed dedicated to selling the unsellable. And local sources tell us that the ratings are going through the roof. Each week the producers invite two advertising agencies to compete against one another in selling an impossible notion.
With some relevance to our sector, The Moodie Blog notes that subjects to date have included ‘Make the humble plastic bag fashionable again’; and ‘Showing Baghdad as a holiday hotspot’.
But hey, what’s this from the latest episode? How to convince the Australian public that it’s a good idea to invade New Zealand?!!
You heard it here first. And now you can see it – simply click on the link below to see how The Moodie Report Publisher’s fine and humble nation is under threat from those barbarians at the Tasman gate.
What next? Perhaps a commercial arguing that the confiscation of LAGs is fair to the consumer and not a political and bureaucratic nonsense? Watch this space…