Saving lives with lipstick

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There were paparazzi blocking the pavement hours before the event began. Inside there were buff boys in tight pink T-shirts serving drinks. There was supermodel Agyness Deyn, working combat chic, flanked by her designer sidekick Henry Holland. Hell, there was even Dancing On Ice judge Jason Gardiner. It could only be a MAC event…

MAC_LadyGaga_andco_lowresBut even by MAC standards (remember those speedo-clad, gold spray-painted cherubs at Cannes a few years back, girls?), this was mega. Lady Gaga, Cyndi Lauder and Sharon Osbourne all on the same stage, promising to talk candidly about “pleasure, peril and passion”? Talk about an offer we couldn’t refuse. The Moodie Report made sure it had a ring-side seat for the event, the international launch of the new MAC Viva Glam campaign, designed to raise money for the MAC Aids Fund.

And the ladies didn’t disappoint. Yes, they kept us waiting for a full hour-and-a-half, but as Group President, Estée Lauder Companies and Chairman, MAC AIDS Fund John Demsey pointed out: “Some things are worth waiting for”. He wasn’t wrong.

Lady Gaga and Cyndi Lauper swept all before them. Clad in typically flamboyant attire (the former in head-to-toe lace with a towering black headpiece-cum-mask, the latter in gold and black ruffles), finished off either end with skyscraper heels and a flawless maquillage, the duo delivered a masterclass in working it.

Questioned by grande dame Sharon Osbourne about sex, love, life and lipstick, both Lady Gaga and Cyndi Lauper proved to be articulate, witty, and informative.

They also revealed a clear commitment to saving lives, through the “safe sex” message of the MAC campaign, and the valuable funds raised from the sale of the Viva Glam lipsticks (over US$160 Million to date and counting).

“Don’t be a knucklehead” and “Wrap it up”, were some of the more memorable quotes from Ms Lauper, while Lady Gaga signed off with the entreaty: “Love yourself; protect yourself”.

Every cent of each VIVA GLAM lipstick sale is donated to the MAC AIDS Fund – making each lipstick, quite literally, a lifesaver. Buy one today.

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