Setting new Standards

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Martin Moodie
Martin Moodie is the Founder & Chairman of The Moodie Report.
Martin Moodie

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This Blog comes to you from the Courtyard Marriott hotel near New York JFK Airport. It’s the recurrent story of my life; to visit great cities and only stay in airport hotels.

I’m in the ‘Big Apple’ on a whistle-stop, one-day visit to view what I hear is an exciting alliance between Diageo Global Travel & Middle East and DFS. More of that in coming days.

On my way out of London Heathrow Airport Terminal 3, I toured as always the World Duty Free store.

The liquor department, as I’ve said before, could do with a radical overhaul of its sight lines – these days it feels a little like walking through Hampden Court maze – but there’s some great brand activity going on.

My eye was particularly drawn to the high-profile promotion taking place with fast-growing Russian Standard vodka. I won’t tell you too much as there’s a big event planned on Monday with a special guest and I don’t want to ruin the surprise.

Peter and Magda_Small

[Peter Cunningham, Regional Manager – WDF Region 1, London Heathrow Terminals 1 & 3, and Magda from Russian Standard.]

But I will tell you this – the Russian Standard promotion at T3 with Rémy Cointreau Global Travel Retail is one of the best you will ever see in this industry. Watch this space.

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