Snowed in and snowed under at The Moodie Report

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Martin Moodie
Martin Moodie is the Founder & Chairman of The Moodie Report.

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The weather outside is frightful
But our work is so delightful
The Moodie Report has to go
So let it snow, let it snow, let it snow

‘The mail must get through’. That used to be the motto of the famed Pony Express in 19th Century America, when the mail was delivered by horseback.

One newspaper ad from 1860 famously read: ‘Wanted: Young skinny wiry fellows. Not over 18. Must be expert riders willing to risk death daily. Orphans preferred. Wages $25 per week’.

150 years later and The Moodie Report is equally determined to get its daily and weekly communications distributed around the world.

In recent days it’s not been easy as severe conditions have struck the various UK and Ireland locations from which The Moodie Report operates.

While the main office in Brentford, just outside London, is still open and accessible, reaching the original Worldwide Headquarters (famously and rather unfairly dubbed by former Abu Dhabi Duty Free Managing Director Mohamed Mounib as ‘the shed’) has proven trickier.

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The heavy snowfalls in London over recent days, have rendered the short journey from Maison Moodie to WWHQ a treacherous one with rumours circulating that a St Bernard dog would have to be sent out carrying a flask of rum (Ron Zacapa Centenario 23yo please) to rescue the snowbound Moodie Report Publisher from the newly named slip road between his house and office.

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With work pressure showing no respect for the weather, The Moodie Report is not only snowed in but snowed under as our pictures show.


In Galway on the West coast of Ireland where the ice-cold winds are sweeping in off the Atlantic, Deputy Publisher Dermot Davitt is also battling the elements at our Irish Bureau. As our exclusive picture shows, he has had to set up a special slide (below right) to power himself through the ice and snow to his work station. Who said it was all work and no play at The Moodie Report?

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And here’s the dramatic scene from the Herefordshire office of The Moodie Report’s Production Editor Jon Elphick, taken this morning at 10a.m.

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Or how about the romantic view (well, it is if you’re a New Zealander -Ed) below, just down the lane from our production guru’s abode?

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With ‘The Moodie Report must get through’ hurriedly adopted as our early 2010 mantra,  greater pressure is being placed on our Asia Pacific Bureau Chief Melody Ng, based in a rather warmer Singapore (recent average temperature 30 degrees Celsius, 86 degrees Fahrenheit).

Our image of Melody covering a recent brand launch (below) adds to mounting evidence that rumours of a mass relocation of The Moodie Report to Singapore may not be ill-founded.


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