“Beauty is a big, exciting space to play on. So many brands, so much newness happening.” But it’s what you do with that space and those brands that counts and not for the first time DFS has put on a masterclass.
Airports
A very Grand Cru, a very big elephant in the room, and a very sweet Peranakan Love Story
The retailer’s decision not to bid on the Changi liquor & tobacco concession – which it has held unbroken since 1980 – came as a shellshock to everyone. Many tears were shed. The DFS team here is like family.
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Airports
Tales of transformation and two-storey grandeur in Singapore
The Louis Vuitton store in T3 is a brilliant combination of a great brand proposition, an instagrammable experience and a thrilling affirmation of Changi Airport’s justifiably renowned shopping offer.
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Events
The Benefit of turning browsers into shoppers at DFS
In this beauty category Benefit just won’t be browbeaten, despite hot competition from what I guess must be known as arch-rivals.
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Airports
Another stor(e)y takes shape in the garden of Changi
Changi Airport is more than a passenger gateway or a commercial centre, though it does play both roles brilliantly. It is also an unexpected oasis of calm.
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Airports
A pragmatic, powerful marriage
Today’s announcement of a joint venture between DFS and The Valiram Group to bid for the pivotal Terminal 2 fashion concession at Singapore Changi Airport is a deeply pragmatic response to unique trading conditions both at Changi and in the travel retail channel worldwide. A one-off alliance for now – though it’s conceivable that both
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Events
A blended dram that simply may never be bettered
All can be revealed. Indeed, all has been revealed. As mentioned in my last Blog, I am here in Singapore to witness a unique collaboration between a brand, a retailer, an airport and a charity. Yesterday at Singapore Changi Airport (the airport), an extraordinary new Scotch whisky blend was unveiled to the world at the