Top class in Tumon Bay

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Martin Moodie
Martin Moodie is the Founder & Chairman of The Moodie Report.

DFS Tumon Bay

DFS may have suffered a stinging reverse in its efforts to retain the duty free and specialist retail concession at A.B. Won International Airport, Guam (though it is still challenging the process that led to Lotte Duty Free winning it), but the retailer continues to run a splendid and thriving downtown Galleria in nearby Tumon Bay.

I had the pleasure of meeting Lynette Johnson, DFS’s Managing Director MidPacific Division Guam & Saipan, then walking the store in the expert hands of DFS Guam Galleria Market Development Director Joann Camacho.

DFS buses

The store is about half way through a major renovation but the average consumer wouldn’t know it. It’s typically top-drawer DFS retail, with some nice local twists (a very strong destination merchandise area, for example, adjacent to some fine work by local artists). There’s also a kid’s area, never really a DFS focus elsewhere, underlining the influence of the family travel market in Guam.

dfs kids photo

dfs local more

dfs local

dfs artists

dfs paper

I also chatted with many of the team and caught up with Sales Associate Sherwin Rama (pictured below with me and Product Sales Manager Emma Patarawan), who was featured a few months ago in our popular e-Zine series, ‘The Front Line’, which, as the name suggests, focuses on shop floor staff who have been singled out by their employers as being exceptional with customers. I noted that Sherwin did not, however, talk about ‘customers’ – each time he referred to “our guests”.

Rather than a long description of the store, I’ll let the pictures tell the story. Like DFS, they do it very well indeed.


beauty 2



dfs cartier

Dfs coach

dfs hermes 2

dfs hermes

DFS ralphdfs miu miudfs miu miu signage

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  • Dear Mr. Moodie,
    It was great to meet you in person!
    I hope you enjoyed your visit on Guam and we look forward to welcoming you to the DFS Galleria in the very near future. Thank you.
    Emma Patawaran
    PSM Van Cleef & Arpels, Bvlgari, Mont Blanc