Travel retail gets set for another Busch fire

The following two tabs change content below.
Martin Moodie
Martin Moodie is the Founder & Chairman of The Moodie Report.

‘Busch is back!’ screamed the welcome headline on a press release that tumbled into my in-box on the weekend. The Busch was of the Henrik variety – namely the long-time Copenhagen Airports President Commercial Affairs, who ranks, in my view, as one of the most far-sighted airport retail executives of recent times.

Henrik’s departure from the industry in 2009 was not only Copenhagen Airport’s loss but also that of the industry. So it’s great to see him back, albeit in a new capacity as minority shareholder and Executive Chairman of Danish specialty retailer House of Amber.

For its aficionados – and there are many – amber (fossilized tree resin) is an exquisite property. It cannot be mass-produced and every piece is a one-off. Its history dates back between 30 and 50 million years, yet today it enjoys contemporary chic status among countless consumers as ‘Nordic Gold’.

Nowhere is it proving more popular than in China where sales are booming, so it’s little surprise that Henrik has chosen Hong Kong International Airport to site his first stand-alone airport store.

Don’t expect it to be the last. Amber is about to turn green for go in travel retail as another Busch fire is lit.

Leave a Comment

Your email address will not be published. Required fields are marked *