Latest posts by Martin Moodie (see all)
- Splendid isolation in Bangkok - December 5, 2022
- Why the Wai beats the handshake every time in the COVID era - December 1, 2022
- Discovering the lure of luxury at Hong Kong Airport and with Le Clos at DXB - November 25, 2022
Travel retail executives often talk about the ‘shop window effect’ of airport retail but what is your favourite actual shop window in the channel?
Shop window displays, like airport advertising, have always held a trainspotter-like fascination for me. I’ve long considered Hermès just about anywhere to be best-in-class but there are plenty of rivals. Over coming months I’m running a competition to identify the best shop window visual merchandising in airport retail, featuring the various selections and culminating in a year-end top ten with a grand prize to the winner.
But I’m not going to do all the work – or all the judging. Send me your nominations via e-mail to Martin@TheMoodieReport.com
Here’s a couple of my favourites to get the ball rolling. Smythson in the run-up to Father’s Day at London Heathrow Airport T5 and right next door Fortnum & Mason. Fun. Enticing. Lovely. And cool. In fact, in Smythson’s case, Daddy Cool.