ASUTIL erupts amid Argentinean rugby triumph

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Martin Moodie
Martin Moodie is the Founder & Chairman of The Moodie Report.


Sometimes in life you just have to be in the right place at the right time.

So it was for rugby-loving delegates attending the 11th annual ASUTIL conference in Lima, Peru.

In an unprecedented conference ‘presentation’ ASUTIL left the big screens in place in the conference room after the event finished and arranged for a live feed of the Rugby World Cup opener between second favourites and host nation France and the unfancied but always competitive Argentina.

Given the nature of the ASUTIL membership there was no shortage of passionate Argentinean support (led by London Supply’s Paco Heredia, pictured top left) while the French fragrance industry’s dominance of the beauty sector ensured a strong Gallic contingent.

The resultant atmosphere must have been just one step short of being at the big game itself as Argentina pulled off an incredible 17-12 shock.


To say the room erupted when the final whistle blew (pictured) is an understatement. ASUTIL 2007 ended with a cacophany of sound, celebration and dancing among the Argentineans.

A bemused Publisher of The Moodie Report looked on bemused – the result may well mean his beloved All Blacks will play their oft-nemesis, France, in the quarter-finals. That won’t worry the Argentineans one little bit and the party in Lima – like the one in France – will rage long into the night.

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