Boss team in smile training programme

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Martin Moodie
Martin Moodie is the Founder & Chairman of The Moodie Report.


The Hugo Boss team swung into action at TFWA Asia Pacific in Singapore this month with their latest fashion range – but for once it wasn’t the German house’s attire they were wearing.

Head of Travel Retail Nadine Heubel and her team were snapped by The Moodie BLOG wearing polo shirts from The Smile Train, the cleft lip and palate charity for whom Boss and The Moodie Report are organising a major charity dinner on 5 October in Hong Kong.

The Boss team wore the shirts at the SSP-sponsored beach party during the Singapore show, typical of the spirit they have shown in promoting this great cause.

It worked. By the end of the Singapore show week nearly US$19,000 had been paid or pledged to the charity dinner fund – enough to put the smiles back on the faces of 74 children in developing countries. With Nadine as the driver, no wonder the train is gathering momentum.

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