Escaping ‘heaven’ in Las Vegas

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Martin Moodie
Martin Moodie is the Founder & Chairman of The Moodie Report.

Vegas is some place…

You just know it’s a party town when the local guide to the city’s tourist attractions, includes an advertisement for ‘Hangover Heaven’ therapy.

“The good news: You’re alive – the bad news: You’re alive” the headline screams (probably very loudly in the case of sufferers).

This “revolutionary new therapy” claims to cure your hangover in less than 45 minutes. All you have to do is, wait for it… have a small IV placed in your arm for 45 minutes “to give you the necessary treatment to continue the party or just get back to your normal self”. The treatment is available in your hotel room or onboard a mobile clinic.

Hangover Heaven’s founder, Dr Jason Burke, apparently completed his training in Anesthesiology at Duke University. He says: “People come to Las Vegas to blow off some steam, relieve stress, and have a good time. Should we have to lose an entire day of our vacation because the bartender over-served us the night before? I say NO. I have had quite a few bad hangovers in my lifetime and I decided I wasn’t going to take it lying down (with a pounding headache) anymore.

“With my treatment protocol, I can take you from a semi-conscious, porcelain-hugging, hit-by-a-truck hangover to feeling like you’re ready to take on the world in less than 45 minutes. I think this is a major development in medicine and solves a significant problem for people that like to party and have a good time….especially here in Las Vegas.”

I’m thinking of calling up Dr Burke and trying to obtain the franchise for the Cannes show in October. I’ll park a mobile unit outside the Carlton and the Palais and arrange hotel visits for those in a really bad way. Heck, I already know who many of my regular patients will be. It’s a sure-fire winner. Dr Moodie’s Hangover Heaven, coming soon to a trade show near you…

But I won’t be a client of Dr Burke during this visit to Vegas. Last night into the wee small hours was spent bashing out an extended story on The Nuance Group/Las Vegas’s major retail opening at McCarran International Airport’s impressive new Terminal 3 yesterday. The immediacy of digital media is relentlessly unforgiving and I often reflect at such times that I might have created a terrible beauty.

It was a big day, with much fanfare, especially when the inaugural flight into the facility landed – a Virgin Atlantic Airways flight from London Gatwick Airport.

There to greet startled passengers alighting off the plane were a platoon of showgirls, celebrity impersonators (Elvis lives for the second time in travel retail this month) and stage performers.

[Nick Baker of Smart Design and I on set at the T3 opening]

You can read all about it in my web story and in a special edition of The Moodie Report e-Zine that I’m writing for next week.

It’s time to wave goodbye to my Las Vegas Bureau and its stunning view (above) as I head to McCarran for a final walk around the new terminal. As on so many overseas trips I make, the only sights I have seen of Vegas have been the airport and my hotel.  I’ve got an 11-hour flight to Gatwick, where I’ll change planes to fly to Dublin for the Dubai Duty Free Irish Derby. There I can lose all the money I saved here by avoiding the casinos.  The visit to Dr Burke will have to wait.

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