Every picture tells a (Vuitton) story

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Martin Moodie
Martin Moodie is the Founder & Chairman of The Moodie Report.

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The new Louis Vuitton store at Incheon International Airport (the world’s first airport Vuitton store) is going to be a spectacular place, according to The Moodie Report’s John Rimmer who travelled through Incheon this morning.

The store, run by The Shilla Duty Free, will open in September and is expected to generate annual sales of around US$100 million in its first year, according to Incheon International Airport Corporation.

John sent us through the following pictures via Blackberry this morning, noting: “It [the store site] is absolutely enormous. Unbelievable. It is going to be bigger than most duty free stores and is in a really prime location.”

As always, every picture tells a story. Watch this space.

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