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This week’s announcement that Parfums Christian Dior International Director Travel Retailing André de Bausset is to leave the beauty house is a classic case of good news and bad news.
After 18 years in total and eight in his current role, André is taking up a new post as International Director for Hennessy, effective 2 February.
The good news is for Hennessy – and for André. Such a big role at the world’s leading Cognac house is a fantastic challenge and opportunity for him and he will be a huge asset to the great LVMH-owned house.
The bad news is for travel retail. In my view André embodies so much that is good about this channel. He is passionate about the sector yet understated and gracious. He’s committed to the interests of his own firm but fair and understanding towards his partners. He walks and talks the business. Dior’s rise and rise in travel retail of recent times has been very much shaped by the man at the top.
Note what Gebr Heinemann said when they named Dior their inaugural ‘Supplier of the Year’ in 2007. Praising the house’s “outstanding organisational structure”, the German retailer said: “The back office ensures that information on product range modifications, dates, prices and samples invariably reaches the main Hamburg office on time. In addition, the Dior marketing and product development were rated as always ‘innovative’ and ‘high quality’.”
Many would echo such words. Along with all his partners and friends in the business we wish André well.