Latest posts by Martin Moodie (see all)
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I’d forgotten just how strong and diverse the King Power International Group retail offer at Bangkok Suvarnabhumi Airport was. But transiting through the airport last night its vibrancy was immediately apparent.
It’s a vast, sprawling retail complex, punctuated with a wide range of individual boutiques and generic duty free stores, many replicated due to the scale of the airport. But the enormity of the offer fails to dull its vitality.
It touches some real heights, particularly I think in fragrances and cosmetics, which was brilliantly colourful, easy to shop and packed with a dizzying array of well-merchandised international and regional brands. Impressive.
The luxury offer is diverse and some of the window displays (Dior, Hermès, Chanel) just ooze class. I stopped by in the Montblanc boutique to buy a gift and received top-quality, friendly service. The same applied in the perfumes & cosmetics outlet.
I liked the concept and ambience of the ‘Me’ store (pictured two photos below), selling high-end skincare and cosmeceuticals, and confectionery in places was also good.
Liquor though was a mixed bag, with the fine wine selection (in this case very fine indeed) being elegantly merchandised. But open box displays on the floor just a few metres away (pictured below) detracted from an otherwise premium feel.
Suvarnabhumi has one of the most diverse passenger profiles of any Asian airport, ranging from high-spending Russians and North Asians to Australasians and Europeans. There needs then, to be something for everyone. On the basis of my short visit last night, there is.
[Great advertising positioning by Estee Lauder and JCDecaux]