Swift Swiss reaction by SSP

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Martin Moodie
Martin Moodie is the Founder & Chairman of The Moodie Report.

Remember my recent Blog on the lack of Swiss wine at Zürich Airport’s acclaimed Center Bar, run by SSP (named the world’s best airport bar at The Moodie Report’s inaugural Airport Food & Beverage Awards last year)?

While applauding the environment and atmosphere, I bemoaned the fact that I could not order a glass of Swiss wine but had to settle for Italian or Californian instead.

Well, to the immense credit of SSP, the company dropped me a line last week saying they will indeed be introducing Swiss wine (red and white) on the new Center Bar menu from 1 February.

Communications Director Mark Kassapian noted: “Hands up, we deserved the call but I would point out that the other bars we operate there do have Swiss wines and you will find a Swiss seasonal wine offer now in place in the Center Bar.”

Top reaction from a top operator in a top location.

I am more than happy to report that those wines include Cuveé Florence Wallis, a white Petite Arvine (a grape planted primarily in the Valais region) and a red Onyx Noir Wallis.

On The Moodie Blog I always try to ensure that any criticism is constructive, within context and balanced. It’s great to see a travel retailer operator respond in exactly the right way.

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