When rarity is perfection

by Martin Moodie |
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Martin Moodie

Martin Moodie is the Founder & Chairman of The Moodie Report.

“When man and nature work together to create great things, the rewards may sometimes exceed all expectations.”

The elegant black invitation card from Rémy Cointreau Global Travel Retail promised much. The evening delivered so much more.

Last night in the wonderful Château de La Napoule outside Cannes, an exquisite Cognac was unveiled to the world. Louis XIII Rare Cask comprises a blend of 1,200 eaux-de-vie aged between 40 and 100 years.

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The blend, identified by cellar master Pierrette Trichet in 2004, marks the first time in the history of ultra-premium Cognac Louis X111 that one cask has been presented as a special edition.

Peter Sant on a very Rare Cask
Peter Sant on a very Rare Cask

“This comes along once in a lifetime,” said Rémy Cointreau Global Travel Retail Managing Director Peter Sant (pictured below right with John Hoover of DFS)

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Last night, guests discovered the cacophany of flavours that this unique blend has produced. Rare Cask will go on shelf at €10,000.

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That’s an extraordinary price point but this is an extraordinary Cognac. As I write, in the early hours of the following morning in Cannes where the sky outside is as black as the sumptuous crystal decanter that houses this wonderful blend, I can still taste those flavours.

But is that surprising? After all, some of the components are 100 years old.