Up close and personal in travel retail
The most important marketing tool in the armoury of any physical store is the shop window. Be creative and colourful and blend art, design and fashion, and you’ll stop people in their tracks. Be drab, grey and lifeless, and they’ll walk on by. Amid increasing pressure from e-commerce, those messages have never been as important.
By the time my first coffee kicked in, I had big stories on the boil from the USA (14 hours behind) and Brazil (11 hours), and news in from New Zealand (four hours ahead). All I need is a store opening from Kiritimati and I could (almost) report on yesterday, today and tomorrow simultaneously.
So, Zàijiàn Shanghai, annyeong-ha-seyo Busan. Another Trinity Forum done. Time for a moment to be, as it were, free of duty.
“Can you swap out the decaff for Ristretto (Nespresso’s short, strong version) please?” Give me strength. I need it.
Khun Vichai was a man not simply of great achievement but one of compassion, grace and humility. He gave then gave again to all manner of causes, big and small.
Here was PMI CEO André Calantzopoulos cast in an almost messianic role, treating an audience of influencers, journalists, business partners and company executives to a catwalk-style reveal of the new IQOS product lines. Versace, Dior, Chanel, Apple, eat your hearts out.
Lost in Translation? The story of my life. As Irving Berlin said, “I got lost but look what I found.”
Those who work with me know that a) I am a fan of the Mr. Men series and characters (created by English author Roger Hargreaves) and b) that I am capable of adopting several of their personas.
The new identity had been kept under stricter security than goods in the DFASS bond. Many guests arriving at last night’s function were openly speculating that the subject must be a corporate acquisition – or even a sale to another party.
I am surprised that ACI Europe would allow such a blatantly self-serving, inaccurate and unfair article to be published.
Welcome to the age of the omnipresent e-commerce giants, the Black Swan of 21st century retail that, like all Black Swans, no-one saw coming out of the darkness and into the bright, blinking daylight of a reimagined shopping age.
Ambiguity? Well, I suppose that’s open to interpretation…
Although this image was taken in 1998, from the distance of two decades I can still feel the ‘thwack’ of missile on helmet as, a few minutes after this picture was snapped, I forgot to duck. This was one of the more memorable social gatherings in my early years in this industry, I recall. I
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