Rum moments in Madrid at Botran’s birthday bash

On Wednesday night in Madrid, Guatemalan rum brand Botran celebrated its 75^th anniversary and what an occasion it was.

The Moodie Report’s Helen Pawson and Sarah Genest made the trip to toast the milestone along with VIP guests including Spanish socialite Genoveva Casanova and Venezuelan singer Carlos Baute.

Surrounded by hundreds (if not thousands) of bottles of rum, over 250 guests piled into the glamorous Casino de Madrid for a night of rum, rum and more rum. After a Champagne welcome reception inside, guests were whisked upstairs to the spectacular rooftop terrace where world-renowned mixologists and bartenders shook up a storm with their Botran-based cocktail creations. And boy did the concoctions pack a punch…

To mark the special occasion, the family-owned brand has created a 75^th anniversary edition which was revealed to guests last night. A blend of rums from private family reserves, Botran & Co is aged in ex-bourbon, sherry, port and Latin American wine barrels , featuring notes of apricot, vanilla and spices. Look out for more details soon.

In a poignant speech, Botran President and CEO Roberto Garcia Botran thanked his team for their hard work and commitment to maintain the standards of “the great company” created by his grandfather 75 years ago. Respect for the family traditions and original recipe are key to the company’s ethos and if last night was anything to go by, Botran’s grandfather would be proud.

Thanks to the the sheer passion, commitment and warmth of the brand and its team, it is no wonder Botran has made it to 75 years old and I don’t doubt that the rum legend will still have people dancing on the rooftops of Madrid in 75 years’ time.