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This morning in Cannes saw an outstanding initiative by eyewear giant Luxottica, which hosted a category management workshop on sunglasses dubbed ‘Sunglasses – Time to Shine”.
Around 100 buyers and other retail executives packed the room at the Majestic Hotel to hear Global Travel Retail Director Francis Gros (above) deliver a compelling category-driven presentation on how the category could be doubled in the travel retail channel.
Certainly the signs are all good. According to Generation, sales of sunglasses in travel retail have tripled since 2000. Two decades ago the category was ranked number 35 by Generation – last year it was number 16. “We’re going for top ten,” Gros told this morning’s audience.
It was great stuff, well supported by a fine presentation from fashion consultant Martine Leherpeur (pictured below right) and Charlotte Hamel, Travel Retail Marketing Manager for Luxottica (centre).
The Moodie Report was delighted to moderate proceedings and play our role in such a positive initiative. More than ever our industry needs leaders and Luxottica, already that in brand strength and market share, underlined such status in the most proactive of manners today.
